Twitter offer you the chance to get your message in front of massive volumes of people. You can target your audience using #’s which act as keyword search terms to organise topics across the Twittersphere.
The first step on your Twitter journey is to start to build your followers. It is important to focus your attention on following industry specific people.
In the same way that other social networks work, Twitter relies on you positioning yourself as an authority within your niche, with a following of interested people who will engage with your posts.
Twitter also relies on you engaging with your audience. Do NOT just adopt an attitude of transmitting without also connecting with your audience so that you build trust and connections with your Twitter community.
Once you have more than 2000 followers, your account will be treated as a more authoritative user & your tweets will appear in front of a larger audience.
Twitter uses #searchterm to categorise tweets into topics. Different #tags ‘trend’ at different times and including a popular #tag in your tweet content will allow more people to find your tweet.
It’s always good practice to use one or two #tags to help users to find your tweets.
Twitter is a place to connect with likeminded people, comment of their ideas, thoughts and opinions and to add your own. It isn’t the place to hard sell.
People engage with tweets that ask questions, create intrigue, arouse curiosity, propose something new, unknown, exclusive, etc.
How to Get __________ in Half the Time
Ways to _________ on a Budget
How to _________ in 10 Seconds
Have a ________ You Can Be Proud Of
Finding Your Perfect _______
5 Ways to Boost Your __________ Without Spending More _______
Plan a Perfect _________
________ like a Movie Star
Get __________ Now
Now You Can Have More & Better _______ With less Effort
How ________ Will Impact __________ in [Year]
10 ________ Scams and How to Avoid Them
How Secure Are Your __________
Top 10 Scary __________ Facts
Could Your ________ be a ___________?
7 __________ Danger Signs
__________ Facts & Myths
________ Lessons For History
________ Lies and How to Spot them
The real Truth About _______
The Secret of Successful ________
________ Jobs You Can Do Yourself
_______ Like an Expert in 10 Easy Steps
Can’t Keep Up? 11 Ways To Simplify Your _________
Headlines like these, when combined with a relevant #tag or tags, and including a link to a relevant page of your website is an ideal tweet that will engage visitors, encourage people to click on the link in your tweet and read your main web content.
If your tweets don’t have a link to more information then they are never going to drive much traffic for you. Use bit.ly to shorten your URL’s so you have more characters available for your compelling tweet.