How Does Google Work? This is a common question that we are asked, probably more than any other. Google uses a series of automated analysis and assessment formulas to review every page that it finds online. These are then classified as either being low quality and not to be included in Google’s Index, or of […]
SEO Blog
Duplicate Content Algorithm Duplicate content is a big problem for Google, so they use an algorithm to compare your page content with the pages of every site that is in their index. If you have the same words in the same order as an older page they you are considered to have ‘scraped’ that content […]
SEO Question:What Are Meta Tags? Hi, I need a definitive answer about which meta tags are important and which to avoid? Deeho Says: Behind every website, in the ‘Header’ section, live your meta tags. These are lines of code containing important data, that while not being visible on your page, are visible to search engines […]
SEO Question: Should I run ads as well as ranking organically? I am building links to rank organically, but should I have run ads (paid) for the same keyword too? Deeho Says: When you first start optimizing a site, you have a whole load of keywords that you more than likely don’t rank very highly […]
Is It Wise To Buy Backlinks? Rules if you Buy Backlinks: Backlinks are the main drivers behind search engine rankings. Working in conjunction with high quality content, backlinks (links from other relevant and high trust sites) count as votes of relevance and trust, contributing towards your websites ‘trust and authority’ score. Google ‘owns’ search and […]
Question: What Is The Meta Description Tag? I’m building my first website. What is the meta description tag and is it important? Deeho Says: Within the header on each page are three core sections, the ‘page title’, the ‘meta description tag’ and the ‘meta keywords tag’. The page title is the text that appears at the […]
SEO Question: What is Cross Linking? Can it work as an SEO Strategy? I keep reading about cross linking, but different sites define the term differently. What is cross linking & is it important? Deeho Says: Good question! Cross linking is not a particularly common SEO term. We tend to use either ‘internal linking’ or ‘outbound linking’ […]
SEO Question: Why Should I Add Outbound Links? I’ve been told I need to create outbound links from my site pages to rank better in Google. Why are outbound links important to my site? Surely they just let visitors leave and go elsewhere? Deeho Says: Sites with outbound, relevant, contextual links tend to rank higher than […]
SEO Question: I just migrated my site to a new domain. When it comes to SEO, what should I pay attention to? We’ve recently changed our domain to better represent what we do. Since the change a few weeks ago, our traffic volumes have dropped off about 50%. What are we doing wrong and how do […]
SEO Question: How Can I Prevent Spiders From Indexing Specific URLs? I have some pages that I don’t want Google to include in their results. Is it possible to exclude certain pages so that Googlebot & other spiders don’t automatically grab them? Deeho Says: Quite often, you may not want to have all of your pages included in […]